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Monthly Archives: November 2016

Information from WordPress Plug-in

What is a WordPress Plug-in?

It is a component of software that consists a group of salient functions and can be added to a WordPress website to optimize its functionality and operations. As a result, your WordPress website’s functionality will be extended and it will work even better. Usually, WordPress plug-ins are coded in PHP language and integrate with WordPress. It enables the users to add features to their website without even knowing a single code.

There are many different ways to install a WordPress Plug-in, some are listed below:

  • Install it by searching from WordPress Dashboard

Dashboard is one of the easiest ways to search, find and install WordPress, when you know the name of the plug-in. In this case, you can easily search from the Dashboard and install it.

  1. Login to your dashboard and click of ‘Add New’ and after clicking on this you can simply enter the name of the plug-in in the search box for the searching operation.
  2. And, thus the search result will show plug-in. On clicking on ‘install’ the WordPress will automatically download and install the plug-in to your Website.
  3. After finishing you will be able to activate it and it’s all set to perform.
  • Install the WordPress Plug-in by FTP Method

In this method, all you have to do is just download the WP Plug-in from WordPress plug-in section, convert it into unzip file and now upload it to the WordPress plug-in library with the help of cPanel or FTP Software. If you have uploaded the file in unzip format, you can go to the WordPress plug-in folder and activate it easily.

  • Simply Download and Install the WordPress Plug-in

Download required WordPress plug-in, then upload the zip file and install it from the Dashboard of the WordPress. Click on the Add new plug-in, and you will find an option that is ‘upload’. Now click on the same and upload the plug-in folder. Your plug-in is installed successfully and it is prepared to perform its task.

Is it required to pay for the plug-ins?

These are available in free and premium format both. There is a large number of free plug-ins that can be installed free while for many,you’ll have to pay a specified amount.

Now, the first question that strikes in everyone’s mind is, why one should pay for it?

Actually, the premium or paid plug-ins contain more complex functions that will extend and advance the performance and functionality of your WordPress Website. Furthermore, these actually consist more than one, specific and unique functions that will help your website perform some differently better and advanced functions that you haven’t noticed earlier before in any of the websites. That’s what makes the plug-ins to be paid.

Perfect Landing Pages

1. No- Clutter Design

The first step is to have a clean and easy to navigate through website design with a landing page of low loading time. This page must be free from irrelevant information, not to be too text heavy & must load quickly once the link is clicked. The attention span of the viewer is not very high in this fast paced digitally connected world because there are many options available to them at the click of a button. Having long loading times with long reading materials at the very start might cause the customer to lose interest and go away from the website.

2. Benefit from ‘Associated with’ Brands

List all the brands, big clients or businesses your company has worked with on the landing pages instead of putting them onto the clients section. Depending on the website design, anywhere 4-6 top clients of the company can be displayed. The customers associate all of them with known brand names.

3. Appropriate FAQ’s

Understand what questions a prospective customer can have & answer those on the page. List out briefly but clearly the features & services provided by the company. This would ensure that the customer feels he is on the right platform, the one which will offer him exactly the product or services he needs and thereby preventing him from navigating to other rival websites.

4. Showcase Customer Reviews & Testimonials

Reviews & testimonials play a major part in building customer relationship as well as trust. Thus, listing a few good reviews makes a lot of sense. It positively affects the decision making process of the prospective customer.

5. Call to Action Message

The last but not the least is having a CTA on your landing page which refers to the process of directing the traffic of prospective customers where you want. For e.g. having a sign up link on the landing page would make sure that those interested are converted to buyers immediately. This step works as a hallmark for successful business as it ensures high conversion rate.

Between Adaptive and Responsive Designs

Difference between adaptive and responsive designs

Responsive design is amorphous and accommodate to any size of the screen of the device targeted. There are various tools to mend style on the basis of device targeted such as width, height, display type etc. and to adapt into the screen. It successfully creates an optimised experience irrespective of any size of the screen.

The term first mint by web designer and developer by Ethan Marcotte which emphasized the response to the changes in the browser to adjust the placement of design elements to accommodate well in the available space.

Why responsive on mobile phone?

This process is quite spontaneous in case of mobile phones, the site automatic checks for the available space and then exhibit itself in the idealistic management.

Responsive sites are free from ambiguity so it requires a well site conceptualisation and profound knowledge of the end users.

Adaptive web design by Aaron Gustafson also known as progressive enhancement. It is the design to be carried out specifically for order-filling cycle and its goal is to customise the company products according to the need of its clients. It springs-up the concept of generic product which is defined as the compounded article to win the incorporation of future version.

Adaptive designs have multiple fixed layouts, which the site manages to detect the space availability, it selects the layout which is more appropriate.

It depends on the capability of the site to comprehend adaptive design.

Why adaptive designs over responsive designs?

Although we are living in the era of customisation where clients always look for the companies who can easily customize their product within the delivery period, quality and cost that would be similar to the mass production. So top mobile app Development Company are now diverting to adopt more adaptive designs. Although adaptive designs are exposed with the extreme complexities hence it requires huge budget. But pros and cons go hand in hand and the list of pros is quite longer than cons:

Efficient performance on page loads

Adaptive Technology is known for efficient page load performance which enhance gross user experience. This is ever since reassigning those assets which are essential for the particular device. To suit the display size and resolution as well it ensures optimisation of multimedia content and images. For instance, high resolution images are being reassigned in case high-density retina display is detected.

More pervasive

As compared with the responsive web designs it ensures to reach maximum which gives a notion of inclusive and robust approach globally.

Ensures highly interactive and secured site as well

Although responsive web design is considered to be Google friendly but it ensures to reduce two content management by utilising approach of mobile-specific development. But adaptive design approach is quite interactive and helps in securing of sites in case your site is visited by any one of the visitors in order to create an adaptive design.

Saves Time

Although it does not require to re-code the existing website from the scratch. These websites are so complicated that more and more legacy code develops over the time. So eventually it saves the time and the efforts as well.

Tips to Increase Traffic Website

  1. Design a unique website- No matter what is your aim for hosting a website. But you should make sure that it is properly designed using the latest technology. Many websites tend to crash within few months or years after it is developed. To make the site robust you should take assistance from a good web developer with a satisfactory record.
  2. Add social media plugins- Nowadays social media sites like Facebook, LinkedIn, twitter etc. plays the vital role in taking your website to the huge audience. If you have social media links people can reach your site more easily.
  3. Engaging content- A good content can engage viewers to the site for longer time and compel them to revisit it frequently. Moreover, a search engine friendly content will enhance the popularity of the site. You can write content all by yourself or hire a professional content writer for it. Always remember, a content is the showroom of your services and products.
  4. User-friendly- There are millions of websites on the Internet but few of them are popular. If you want to arrest viewer’s attention, you must have a website which is easy to operate. People love simple yet informative and entertaining websites over complex ones.
  5. Creative design- Most of the website development companies in Kolkata promise its customer to deliver the most creative website. But most of the time they fail to capture people’s imagination. So, it’s your job to choose only the best developers in the market.