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Monthly Archives: January 2017

About Parameters Of Quality Website

Professional design

Today most of the website design is done through using application templates that follow the normal standard format in common. Design is very subjective as some fill their websites with more graphics to attract the users while others keep it simple with easy navigation. The Homepage which is said to be the main landing page for the website must follow certain standards in terms of design and content. Every page element should be in sync to create interest in the users so they can stay longer instead of leaving the site immediately. Try to avoid things like broken links, manipulative hidden links in the text, any inconsistency in style or presentation etc that are considered as low quality techniques.

Logical Navigation

If users are confused and do not find the information they are expecting to see, then it is for sure they are not going to be on the site for long. There is no meaning in having a very creative website if the information is not readily available to the user when it is searched for. The links for “About Us”, “Contact Us”, “Site Map” should be easily accessible on the Homepage as they are very important for your website. When designing the page, standards for the search facility & bread crumb trial should be followed so that the users can find their required information with reduced number of clicks.

Ease of contact or FAQ’S

Ease of contact is another aspect that can help companies retain their customers for long, especially for retail and e-commerce businesses. Many times, customers try to contact businesses for some query on product clarification and feel very dejected if they do not have clarity on the contact information. Similarly, many business websites overlook the importance of FAQ page thinking that it is not that instrumental in improving their business. Either the site should be active in social media or have good email marketing strategy to be in touch with the customers continuously. In addition to that, the site should clearly state its latest postal address and phone number in “Contact Us” page to make it easy for the customers in case if they like to interact with the business.

Accessibility

Apart from navigation, accessibility is another feature that we can say as very important for a quality website. Imagine, you make all the effort to make it perfect in design and also invest money in digital marketing to rank well in the search engines, but notice that the site is not accessible for users due to some hardware or software issue. This is a heart breaking thing for business owners because no user will like to visit the site that goes down frequently. To address such issues and take the preliminary precautions immediately, it is better to have support services like website monitoring and get your site monitored continuously for any break downs.

Content

Nothing works out well if there is no good content on the website. The content should be relevant, easy to read, factual and free from common website monitoring pricegrammar & spelling errors. It should be regularly updating not only to create interest in the user but is beneficial from the SEO point of view. Websites with high quality content always ranks well in search engines and promote the businesses in an effective way. No matter how great the design is, if the content is not good, visitors will easily get bored and walk away from the website immediately.

HTTPS

It is the secured version of HTTP (Hyper Text Transfer Protocol), where data is sent between the website and the browser in a secured manner. As a part of safety for customer accounts, many quality websites go for HTTPS especially if they are dealing with money transactions and shopping cart. Since the data is in encrypted form, the website will have certain limitations in terms of speed and usability. However, many are keeping these things aside and giving utmost importance to customer safety by switching themselves to secured protocols.

Some Content Marketing Tools for WordPress

Basically, content marketing is a strategic marketing technique which focuses on creating very informative, relevant and engaging content to draw in the targeted audience. This technique is helpful in generating standard leads. Many companies, who are engaged in providing services like Digital Marketing in Singapore, also make use of such technique to help their clients in promoting their business.

But, stepping into the content marketing strategy, create quality content for your site. As we know, WordPress powers a huge number of sites, so developing a unique image turn out to be a significant troublesome task. Luckily, WordPress is the SEO-friendly platform offering a lot of compelling content marketing tools. These tools will help you advance your content on various web platforms easily.

1. All In One SEO Pack

All in One SEO Pack is one of the most promising SEO plugins for WordPress. It can enhance your site for Search Engines, for example, Google, Bing and so forth. It is a trusted content marketing tool that permits bloggers and website owners to promote their brand across the globe.

2. Yoast SEO

It above all else helps you write better content. Yoast SEO constrains you to pick a focus keyword when you’re writing your articles, and after that ensures you utilize that focus keyword everywhere. You can build the web activity just by improving your webpage utilizing Yoast SEO plugin.

3. Google XML Sitemap

This plugin will produce an uncommon XML sitemap which will help web crawlers like Google, Bing, Yahoo and Ask.com to better index your blog. With such a sitemap, it’s much less demanding for the crawlers to see the total structure of your site and recover it more proficiently.

4. SumoMe

This is a perfect tool used for building up a list of email subscribers. It allows you to convert your visitors into subscribers using its advanced range of features. SumoMe holds a speedy and proficient approach to double up your email subscribers with ease.

5. Google Analytics by Monster Insights

Google Analytics is one of the best Google Analytics plugins for WordPress. It permits you get detailed knowledge about your site’s SEO health.

6. WordPress Pop Up

The WordPress PopUp plugin permits you to construct lovely and tweaked pop-ups and pop-overs for your site. This will urge visitors to read your content. You can give extra information in pop-ups and develop your email list.

7. Editorial Calendar

This tool deals with every one of your posts and content marketing strategies properly. It spares your time and permits you to plan out the coming days, months and years so that everyone in your team is always on the same page.

Get Advantages of Designing E-commerce Site

Grabbing The Market

Several products are out there in the market, not each of them has the same market value. It depends on the marketing of the product which can be really expensive. No matter the business is small or large, you have to market it well. An e-commerce site is as platform that can easily sell any item to a large number of customers, irrespective of local, national & global.

Engagement Of The Clients

People like to visit the sites which are perfect in terms of look & feel. Thus, a well-decorated e-commerce website with a good number of items in it attracts the attention of many customers because they are appealing regarding the consuming goods.

Consumer Convenience

Shopping online is quite expedient as it saves the valuable time & effort of the customers. You don’t have to go out and roam in the shopping malls for hours to find and choose the item you really like and which is equally fit within your budget. The online shopping marts are quite reliable and you can pick up the products on the basis of the factors like size, color, shape, material & price anytime and from any part of the world.

Lesser Managing Costs

If you are going to start an online shopping mall of yours, a minimum capital is adequate for running it. The only investment you have to do is in the e-commerce website design. Moreover, you can always get the commission from the owners of the goods & services which you are highlighting in your e-commerce site. On the other hand, you don’t have to hire any employer to run your business.

SEO Friendly

If your e-commerce website is well-decorated and if it’s quite optimized in terms of coding, it can easily attract a huge number of traffic. This means that your site becomes more approachable and comes on the top of the SERPs. As e-commerce sites sell goods to the users, they get more attention of the clients and thus, their popularity increases.

Information of Common Web Design Mistakes

The search box is not visible

The web acts like an archive that contains loads of information. So if you plan a business website or even a blog, a search box is the need of time. The visitors are hunting for information they want to see. If the site has a search box, then it will be easy for users to find the information that they are looking for.

Readability and legibility is poor

As one of the most important elements of web design, you should always look for options that will make readability easy. A good interface design is essential in attracting user attention, but this should not in any way affect the user’s ability to read text so that they can obtain what they are looking for. Some websites have the most unusual font styles that would hamper the reading process.

Content layout is unorganized

Traffic is driven to the website through the website’s content. The structure of the content will decide whether the website is a failure or a success. Users do not have the habit of reading everything, they will rather scan through the pages and pick up information that interests them. A common mistake is to put a block of text instead of opting for headings, sub-headings and other important elements such as bullets, keywords and paragraphs.

It is imperative that a suitable page title is chosen for every web page, so that users are aware as to what they are searching.

Poor or bad navigation

Navigation should always be continuous as users want to find their way easily. Though there are no standards when it comes navigating a website, yet it must be consistent and intuitive.

Screen resolution is unfriendly

You must have come across some website that offer scrolling horizontally. However, this practice needs to be avoided. One important elements of good web designing is that the website needs to fit on all the screen sizes,